Page Contents
- 1 What Digital PR in SEO Actually Includes
- 1.1 Why These Mentions Matter
- 1.2 Why Digital PR Matters
- 1.3 Digital PR vs. traditional link building
- 1.4 Related Posts
- 1.5 How Journalists Create Backlinks Through Digital PR
- 1.6 How to Get Media Mentions That Turn into Backlinks
- 1.7 How Digital PR Helps in Earning High Authority Backlinks
- 1.8 Digital PR vs Traditional Link Building
- 1.9 How Digital PR is different from traditional PR
- 1.10 Where Digital PR signals are strongest
- 1.11 Where this concept of Digital PR in SEO gets most misunderstood
Digital PR in SEO is the process of attaining visibility in publications. In most cases, these publications have the ability to provide backlinks. Digital PR is the crossroads of traditional public relations and SEO. However, the end result differs. It is no longer simply attaining visibility, but rather the process of attaining visibility that search engines recognize.
What Digital PR in SEO Actually Includes
At its core, Digital PR is the process of attaining references from sources that have already attained credibility.
This includes:
- Being mentioned in online publications
- Being featured in publications
- Being quoted or featured as a contributor to a publication
- Being featured as a brand, specifically as it relates to a particular publication or trend
In most cases, these publications have the ability to provide backlinks. However, the end result of the backlink differs. It is no longer simply attaining a backlink, but rather attaining a backlink from a source that has already attained credibility.
Why These Mentions Matter
In SEO, search engines recognize the environment of the link. In other words, the link does not simply exist as a standalone entity. It exists within the environment of the publication. In the case of Digital PR, the publication has already attained credibility.
Why Digital PR Matters
Digital PR matters as a way of attaining SEO. It matters as a way of attaining credibility. It matters as a way of attaining visibility.
However, the end result of attaining visibility differs. It is no longer simply attaining visibility, but rather attaining visibility from a source that has already attained credibility. It is no longer simply attaining visibility, but rather attaining visibility as a contributor or as a featured presence within a publication.
Digital PR vs. traditional link building
Digital PR in the context of SEO is often similar to link building. However, it is not the same process and outcome.
In the case of traditional link building, the link is often inserted with a specific intent.
In the case of Digital PR, the link is a secondary outcome. The primary outcome is to be featured on the page. The inclusion of a link will depend on the way the publication handles references.
The difference between the two types of links is that:
- traditional links can look structured
- Digital PR links look more organic
The difference between the two is not the quality of the link, but the way it is implemented on the page.
How Digital PR is different from traditional PR
Digital PR for SEO is similar to traditional PR. However, the objective is not the same.
In the case of traditional PR, the objective is to increase the perception of the brand, the number of people the brand can reach, and the way the brand is perceived.
In the case of Digital PR, the above factors are the same. However, the following additional factors are considered:
- Whether the publication will include a link
- How the page will be perceived
- How the publication will increase visibility
Thus, Digital PR is a form of PR with a focus on SEO.
Where Digital PR signals are strongest
Not all publications are equal.
Being mentioned in passing is different from being used as a source in an article. Being used as a source in an article is different from having your link used to support your argument in that same article.
The strength of Digital PR in SEO generally increases in situations where:
- The brand is part of the main narrative
- The mention supports the subject of the article
- The link naturally connects to the content that is being discussed
These are more about the context in which you are used rather than the link itself.
Where this concept of Digital PR in SEO gets most misunderstood
The concept of Digital PR in SEO is most commonly used as a way to get high-quality links. However, this is more about how you get them rather than how you are used in the context of getting them.
The idea that getting mentioned in the press automatically gives you better SEO is where this gets most confusing.
Some mentions are going to give you strong signals, while others are just brand awareness and do not necessarily contribute to your SEO.
As time goes on, Digital PR in SEO becomes easier to understand. It is no longer about getting links, but more about getting mentioned in the conversation where links can become part of that.