Anchor Text
Anchor Text is an important factor in interpreting links by search engines. In this section, you can find information on types of Anchor Text, their influence on SEO, and how to maintain a natural usage of Anchor Text in a link profile. In these guides, you can find answers to questions on how to connect context, relevance, and link signals without over-optimization.
What Is Branded Anchor Text?
Branded anchor text is where the text used in the anchor contains the name of...
Diagnosing Weak Anchor Text Context (Real Examples)
A weak anchor text context is most likely identified in situations where the text surrounding...
How to Diversify Anchor Text Without Creating Risk
Anchor text diversification is the process of letting links point to your site using varying...
How to Fix an Unnatural Anchor Text Distribution
An unnatural anchor text distribution occurs when the anchor text used in backlinks becomes too...
What Is Naked URL Anchor Text?
Naked URL anchor text is a link where the visible anchor is the full web...
What Is Partial Match Anchor Text?
Partial match anchor text is a link where the anchor phrase contains the target keyword...
Anchor Text vs Context: What Signal Is More Relevant?
Both anchor text and context play a role in determining what a search engine thinks...
Anchor Text Context in SEO: What It Actually Is
Anchor text context in SEO is the context in which the link is placed. While...
How Much Exact Match Is Too Much?
There is no set percentage of exact match anchors that equates to “too much.” The...
Signs Your Anchor Text Profile Looks Manipulative
An anchor text profile looks manipulative when the overall pattern of anchor text usage seems...