Page Contents
- 1 What Exact Match Anchor Text Looks Like
- 2 How Exact Match Anchors Appear in Content
- 3 Why Exact Match Anchors Are Easy to Identify
- 4 Related Posts
- 5 What Is LSI Anchor Text in SEO?
- 6 What Is Long Tail Anchor Text?
- 7 What Is Generic Anchor Text?
- 8 What Is Empty Anchor Text?
- 9 How Search Engines Interpret Exact Match Anchors
- 10 The Role of Exact Match Anchors in Link Language
When we talk about exact match anchor text, we are referring to a link where the anchor text is an exact match for the keyword of the page it is linking to.
What Exact Match Anchor Text Looks Like
Exact match anchor text occurs when the anchor text is identical to the keyword of the page it is linking to.
For example, if we are referring to a page about a technical SEO audit, an exact match anchor would be where the anchor text reads “technical SEO audit.”
Examples of what exact match anchor text would look like are as follows:
- technical SEO audit
- backlink analysis tools
- anchor text optimization
How Exact Match Anchors Appear in Content
Exact match anchors appear when a sentence discusses a particular topic and uses the exact same wording as the keyword of the page it is linking to.
For example, in a sentence where there is a discussion of website performance, there can be a reference to a guide on technical SEO audit, and the phrase can be used exactly as the link.
In this case, the anchor phrase can be used as an explanation of what the reader can expect on the destination page.
The phrase can also function as a reference to the topic of the content on the destination page.
Why Exact Match Anchors Are Easy to Identify
Exact match anchors can be easily identified because of the use of the exact phrase.
Most anchor phrases are modified based on the sentence. Some are shortened, while others are used in an indirect way.
Exact match anchors are not altered. The phrase used in the anchor text is the same as the keyword phrase used on the destination page.
This similarity is the reason why they are easy to identify, especially when reviewing backlinks.
How Search Engines Interpret Exact Match Anchors
Search engines use anchor text as a way of understanding the relationships between web pages.
In the case of an exact match anchor, the phrase used in the anchor text describes the topic of the destination page.
This creates an association between the destination page and the phrase used in the anchor text.
If several pages link using the same phrase, that phrase becomes associated with the destination page.
These links are analyzed by search engines as part of the broader process of understanding how pages relate to one another.
The Role of Exact Match Anchors in Link Language
Exact match anchor text is one form of description that links use for the subject of the page they point to.
Instead of referring to a brand or using generic terms, the anchor text uses the title or keyword of the topic itself.
The reason it is so clear is that it is identical to the keyword and therefore directly states what the subject of the page is.
This is what makes it an exact match anchor text.